Say No to Consumer Christmas

Ho Ho, No!

Here’s our annual Black Friday “How to Opt Out of Christmas” piece. It gets a yearly refresh. Here's the 2017 version.

Years ago we opted out of Christmas. It wasn’t the money; we simply wanted release from stress and mindless consumerism. Lets' be honest: Christmas in America is more about Adam Smith than Baby Jesus. Or is it Xi Jinping? Communist China manufactures much of what passes for North American Christmas.

A recap of our breaking point: When our nieces and nephew were still children, there came a Christmas morning when they were literally swamped under a mound of gifts. The discarded wrapping paper was twice the height of the youngest! The kids no sooner opened one present than another was thrust at them and soon, they were dazed and numb. By mid-afternoon the wrapping paper and boxes had more allure than the presents. Sadder still, the wreckage represented hundreds of dollars of outlay, much of it from working-class folks that could have used the cash for much better purposes.

Christmas became even dumber for adults, a zero sum game: You buy me the item on page 72 of the L.L. Bean catalog and I’ll buy you one from page 104. Such a system of forced reciprocity is about as sentimental as sharing a cold. And there's the matter of Christmas shopping sending consumers down the rabbit hole of debt. Consider that the average American family now has a negative income; they owe more than they earn.  

Our nieces and nephew are older now and have kids of their own. We have one parent left between us and other extended family members have departed. Now we think about "intentional" family— friends, younger folks, and neighbors whose presence we cherish more than presents.

Still, it's pretty hard for anyone with kids to avoid Christmas altogether—no matter one's religious heritage—because it has become a secular holiday rooted in materialism, not spiritualism. But you don't have to fly a white surrender flag on Black Friday and join the sheeple at a soul-crushing mall. Here are a few alternatives:  

 Step One: Breaking the Habit Through the Power of Guilt.

Help the adults in your life break the materialist habit. We started by asking people not to buy any gifts for us and requesting they instead donate money to a charity. Let them know which ones you'd prefer and ask them which charities they'd like you to support in their name. (By the way, kids get into the idea of donating money to Heifer International and Greenpeace. You know—the cute animal syndrome!) We also found that appeals to how lucky we are to have so much went a long way—especially when linked to the whole notion of Christmas being a season of giving. It took a few years to get everybody on board, but soon adult gift giving stopped to everyone's relief.

Step Two: Be True to Your Principles.

Spend quality time with friends and family. Don't just say you want to get out of the mall and spend QT with them—do it!  Schedule dinners in or out with close friends and family. It doesn't even have to be that complicated. You'd be stunned how much it means when you ask someone you've not seen for a while to chat over a cup of coffee. There's not much that tops sitting in a decorated café with your hands wrapped around a warm mug on a cold December day and laughing with someone you care about. Ho, ho, ho indeed! 

Step Three: Replace Consumer Goods with Thoughtful Ones.

Presents are really a reminder that you care and there are plenty of ways to say that better than junk from Walmart. Do you know anyone who hates homemade baked goods? Can you lighten someone's burden by helping with a household task? Are you craft-oriented? (One friend has a perfect knack for offering small ornaments that fit the personalities of the recipients.) We have a staple of films we watch with others around holiday time: It's a Wonderful Life to be sure, but also the Scottish film Comfort and Joy, and a few that aren't seasonal at all. Make popcorn or crack a few beers as is your pleasure, but watch with someone else. The biggest gift you can give is your time.

Step Four: Replace Old Rituals with New Ones.

Confession: we loathe Christmas carols, plastic reindeer, mall Santas, and blow-up lawn displays. If you share our dislike hollow rituals, make some new ones. We buy a new tree ornament every year, date it, and share memories when past ones come out of storage. We celebrate Moosemas on December 16 by eating clam chowder and drinking Scotch. (Festivus is also good for laughs!) A small ritual is walking amidst the downtown lights on Christmas Eve after the stores close. Another is strolling in the woods on late Christmas morning. Still another is playing CDs of English and Scottish carols that we’ve not heard a billion times. Our most cherished ritual involves annual pre-Christmas dinners at a restaurant with our dearest friends. A favorite new one is pooling resources to buy an expensive bottle of wine that we'd not buy on our own. Merry Châteauneuf-du-Pape! 

Step Five: Step into the Light.

If you live in the North, the stretch between Thanksgiving and Ground Hog’s Day is filled with (way too much) darkness. We like the ritual of bringing light into the darkness. Take a drive and look at the lights; some are garish and awful, but there's also a lot of cleverness and creativity on display. This one also goes down well with kiddos. Take a daylight hike and collect pinecones, boughs, bittersweet, and other such things and fashion them into a centerpiece for a candle. (This is always mirthful moment for us, as we have a distinct lack of talent for such things.)  Other light-themed events include after-sunset shop window gazing, bonfires, and nighttime visits to ice cream shops, cafes, and bars. Call it darkness tempered by atmospheric lighting.

Step Six: Share the Traditions of Others.

A very good way of breaking bad Christmas habits is to remind kids and yourself that we live in a world with other traditions. We've been honored to join Jewish friends celebrating Hanukkah, which occurs December 12-20 this year. On December 1 Muslims celebrate the birth of Muhammad (Mawlid). It depends on local practices whether outsiders are welcomed, but you can certainly educate kids about it even if you can't attend an event. Dhanu Sankrati is a joyous Hindu holiday that happens December 16 this year, and odds are good a local Indian restaurant will prepare for it. December 8 is Bodhi Day for Buddhists. Spend some time in quiet reflection, as it's the day Siddhartha Gautama became the enlightened one (Buddha).  Need I tell you that Kwanzaa (December 26-January 1) is a poignant time to appreciate African American culture and reflect on race relations in America? There are very good collections of Kwanzaa music to enhance the mood.

The holidays are a good time to begin a child's global education. Unicef and other agencies have programs to sponsor a child abroad. Set one up for your kids and spend part of Christmas with books, pictures, and maps that illustrate where that child lives. Corny as it sounds, a pen pal can be amazing; one of us remembers a Peruvian pen pal better than his Christmas toys! Help your kids write letters, and follow up with lessons on language, food, and culture.

Step Seven: Treat Yourself in December.

Take some of the dough you’re not spending on presents and go out. Take in a concert or a show. Soak in a hot tub. Go to an inn. Ski.

Step Eight: Build Up to Christmas Instead of Piling Up.

Can you recall childhood days in which the anticipation of Christmas often surpassed the event itself? After all, what's left after the presents are opened? Remember those awkward silences sitting amidst the loot and wondering, "Now what?" Think of money-saving ways to anticipate Christmas Day.

Let's face it, Americans don't do delayed gratification very well; many of us already have most of what we want. If it's the thought that counts, why not spend the weeks before Christmas doing "secret projects" with your kids. Let them make "special gifts" for each other and for adults. Sure, they'll be silly and ephemeral. As opposed to, say, the cheap toy that breaks in a week?  Let them bake things, build stuff, and create. Buy a little, not a lot. I suspect that they will get just as much pleasure from the homemade stuff they give and receive as the store-bought items.

Step Nine: Remember the Box Rule.

Overindulge children and you run the risk of overwhelming them (or having them grow up to be pampered brats). Kids need to exercise their imaginations so when you buy, gravitate toward things in which they can participate, not merely consume. A box fort is fun—says an uncle who used to dive right in with the kids!  So too are time-tested things that last: Lincoln logs, blocks, Legos, bikes, fantasy dolls, interactive books, musical instruments…. It's telling that the National Toy Hall of Fame contains exactly two electronic games in its entire collection (Atari, Nintendo), which suggests that this year's glitzy über-expensive “hot” toys will be landfill by Easter.

Step Ten: Make a Wish.

When buying for kids, don't confuse quantity with quality. You can establish some very solid life lessons if you make your kids set priorities. Instead of buying everything under the sun, ask your kids a simple question: If you could only get a few things, what would you really like? (You could even tell the young ones they have to choose so Santa doesn’t run out of gifts for other children.) Select a few of the reasonable ones because, hey, a pony won't fit into the kitchen! Save them for last on Christmas Day; let the handmade gifts and anticipation come first.

Step Eleven:  Socks are not Stinky!

It’s horribly environmentally unsound, but debris is part of Christmas. So who says the stuff inside the paper has to cost an arm, a leg, and a kidney? Sock gifts are a lot of fun–dollar store Etch-a-Sketches, crayons, tops, and wind-up toys for kids, inexpensive foodstuffs for adults, card games to share…. You can get very creative about sock gifts and you can fill a sock for a fraction of what it costs to buy 'big' gifts.

Step Twelve: Make Christmas all about the Food.

Polls tell us that America's favorite holiday is Thanksgiving and not because it's our only non-religious non-patriotic event. It’s about food, family, friends, and a relaxed pace. So make Christmas into a second Thanksgiving. Prepare foods that take a long time to make. Buy that aforementioned really good bottle of wine. Have a multi-course meal that unfolds over several hours. And don’t forget to mention how lucky you are to have so much when others have so little.